Numic Search Toolkit

Make sense of your search numbers

Is that CTR any good? Which rankings are worth improving? Practical answers, worked examples, and tools for your next Search Console check.

Work with your export

Tool

Search Console CSV opportunity finder

Find a page worth working on in your Search Console export. Set a realistic CTR scenario, see the arithmetic, and download a shortlist. Your file stays in your browser.

Find opportunitiesGuide

Why don’t my Search Console totals add up?

The chart says 1,200 clicks, but your query rows add up to 980. Here’s which number to use and how to investigate the gap.

Explain the difference

What counts as good?

Guide

What is a good CTR in Google Search Console?

A 2% CTR can be healthy at position 8 and weak at position 1. Here are practical targets and examples you can use to judge your own report.

Judge your CTRGuide

What is a good average position in Google Search Console?

For a relevant query, positions 1–3 are strong and 4–10 are useful. Learn when to push for more, when to leave a page alone, and which rankings deserve your time.

Judge your position

Reading your reports

Guide

Why are clicks down when impressions are up?

Work through a traffic change by page and query before deciding what to edit.

Read the guideGuide

What average position actually tells you

Your average can get worse even when no existing query loses a place. Here’s the arithmetic.

Read the guide

Tools for the fiddly parts

Tool

Search Console regex builder

Turn a list of brand names, queries, or URLs into one Search Console filter.

Build a filterTool

Search Console CTR calculator

Work out what changed between two reporting periods, without mixing up percentages and percentage points.

Compare your numbers

Built by Numic, a native app for Google Search Console and Bing Webmaster Tools. The tools on this site work in your browser; they don’t connect to your accounts or upload your entries. Take a look at the app.