Numic Search Toolkit
Make sense of your search numbers
Is that CTR any good? Which rankings are worth improving? Practical answers, worked examples, and tools for your next Search Console check.
Work with your export
Search Console CSV opportunity finder
Find a page worth working on in your Search Console export. Set a realistic CTR scenario, see the arithmetic, and download a shortlist. Your file stays in your browser.
Find opportunitiesGuideWhy don’t my Search Console totals add up?
The chart says 1,200 clicks, but your query rows add up to 980. Here’s which number to use and how to investigate the gap.
Explain the differenceWhat counts as good?
What is a good CTR in Google Search Console?
A 2% CTR can be healthy at position 8 and weak at position 1. Here are practical targets and examples you can use to judge your own report.
Judge your CTRGuideWhat is a good average position in Google Search Console?
For a relevant query, positions 1–3 are strong and 4–10 are useful. Learn when to push for more, when to leave a page alone, and which rankings deserve your time.
Judge your positionReading your reports
Tools for the fiddly parts
Built by Numic, a native app for Google Search Console and Bing Webmaster Tools. The tools on this site work in your browser; they don’t connect to your accounts or upload your entries. Take a look at the app.