Numic Search Toolkit
Make sense of your search numbers
Find where clicks went, work through an indexing problem, or decide which rankings deserve attention. Practical guides and tools for your next Search Console check.
Investigate a problem
Search Console traffic change analyzer
Where did your search traffic go? Compare two exports, find the biggest changes, and download the rows worth investigating.
Compare exportsGuideWhy isn’t Google indexing my page?
Choose the message you see in Search Console. Get a checklist for that situation, with examples of what needs fixing and what can be left alone.
Check an indexing messageGuideWhy do Core Web Vitals fail with a high PageSpeed score?
Your performance score is 98, but Search Console still shows a problem. Here’s how both can be right, and which result to act on.
Understand the mismatchGuideCan you measure AI search traffic in Search Console?
Google includes AI search in Web performance. Bing reports AI citations separately. Learn what you can measure, and what those numbers leave unanswered.
Read the measurement guideWork with your export
Search Console CSV opportunity finder
Find a page worth working on in your Search Console export. Set a realistic CTR scenario, see the arithmetic, and download a shortlist. Your file stays in your browser.
Find opportunitiesGuideWhy don’t my Search Console totals add up?
The chart says 1,200 clicks, but your query rows add up to 980. Here’s which number to use and how to investigate the gap.
Explain the differenceWhat counts as good?
What is a good CTR in Google Search Console?
A 2% CTR can be healthy at position 8 and weak at position 1. Here are practical targets and examples you can use to judge your own report.
Judge your CTRGuideWhat is a good average position in Google Search Console?
For a relevant query, positions 1–3 are strong and 4–10 are useful. Learn when to push for more, when to leave a page alone, and which rankings deserve your time.
Judge your positionReading your reports
Tools for the fiddly parts
Built by Numic, a native app for Google Search Console and Bing Webmaster Tools. The tools on this site work in your browser; they don’t connect to your accounts or upload your entries. Take a look at the app.